Chapter 4 at a glance: Family Guidance, Domestic Technology, and the Modern Housewife

Chapter 4 of my book Creating the Modern Iranian Woman: Popular Culture between Two Revolutions is concerned with ways in which Iranian women’s magazines conveyed the idea of "the modern woman" while presenting themselves as family guides and experts to modern day living.

Appealing to the family, provided these magazines a traditional and familiar framework to present divergent notions of womanhood by a range of experts, and simultaneously debate with their audiences on them. Catering the family and the re-signification of the housewife’s status within the confines of the home by way of enhanced scientific motherhood, glamorizing technological domestic labor, and maternal nationalism, was a form of symbolic defense against perceived threats to older values and fears, especially with women entering into the salaried workforce in swelling numbers.

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